Yes, this is a cold email.
Here's why I'm not sorry about it.

Here's something most software companies won't tell you: a staggering amount of what you pay each month doesn't go towards making the product better. It goes towards getting you to see an ad.

The average SaaS company spends 40% of its revenue on sales and marketing (source: OpenView 2023 SaaS Benchmarks Report). Google Ads. Facebook campaigns. Sponsored LinkedIn posts. Billboards. Conference booths. Influencer deals. The list is endless, and the bill is enormous.

And who pays for all of that? You do. Every month, baked right into your subscription.

I looked at that model and thought: there has to be a better way.

So I made a decision early on. No venture capital. No bloated marketing budget. No armies of salespeople. I would keep costs as low as humanly possible — and pass every penny of those savings directly to you.

That means no glossy ads in your Instagram feed. No retargeting pixels following you around the internet. No “exclusive webinar” that's really just a 45-minute sales pitch.

Instead, I rely on two things: cold email and word of mouth.

Cold email because it lets me reach the people who genuinely need what I've built — without spending a fortune to do it. Word of mouth because when the product is good enough, people talk about it. That's the only marketing strategy I ever want to need.

The answers were remarkably consistent. Too complicated. Too expensive. Half the features they never touch. The other half missing the one thing they actually need. Customer support that takes days. Interfaces that feel like they were designed for accountants, not people who work with their hands.

Then I did something that most founders probably shouldn't admit to: I signed up for every major field service app on the market. Every single one. I used each as if I were running a real trade business. I mapped out every feature. Noted what people loved. Noted what made them swear.

And then I built one system that has the best of all of them — with none of the bloat, none of the confusion, and at a fraction of the price.

TradeSender isn't trying to be everything to everyone. It's built specifically for trade businesses — the people who mow lawns, trim hedges, fix boilers, wire houses, and keep this country running. Every screen, every button, every workflow was designed around how you actually work. Not how a product manager in San Francisco thinks you should work.

I'm not going to pretend I don't want your business. I do. I built something I'm genuinely proud of, and I think it could save you real time and real money.

But I also know you're busy. You've got jobs to finish, customers to call back, and a business to run. The last thing you need is another sales pitch eating into your day.

So here's the deal:

Give me ten minutes. I'll show you what TradeSender does. If you see something that would make your life easier, brilliant. If not, we'll shake hands and part ways. No follow-up calls. No guilt trips. No “just checking in” emails every week for the next six months.

I don't do hard sells because I don't need to. When tradespeople see what TradeSender does, most of them get it straight away. It either solves a problem you have, or it doesn't. I'd rather find out quickly and honestly than waste anyone's time — yours or mine.