Yes, this is a cold email, and I am not sorry about it

Most of a software bill pays for adverts

A typical software company spends 40% of its revenue on sales and marketing (OpenView 2023 SaaS Benchmarks). Search ads, social campaigns, sales teams and conference stands. The customer pays for all of it, every month, inside the subscription.

I did not want to build TradeSender that way. No investors, no sales team, no large advertising budget. Keep the costs low and keep the price low: Pro is £19 a month and the Free plan stays free.

That does not mean no marketing. We count visits to this site, and if you accept cookies we measure our adverts too. But most of the people who find TradeSender find it through two things: an email like the one I sent you, and someone telling a friend.

Built from the van, not a boardroom

I run a lawn care business, Quilliams Mowing, and TradeSender started as the tool I wanted for it. Before building it I talked to gardeners and landscapers about the software they used, and the answers were the same: too complicated, too expensive, and missing the one thing they needed.

So I tried the main field service apps as if I were running a round on each, and kept what worked. TradeSender does the quote, the round, the visit and the invoice, on the web and the iPhone, and not much else. Every screen is designed to be used standing on a driveway.

All I am asking for is ten minutes

I want your business, and I think TradeSender could save you time. I also know you are busy, so the deal is simple: try it free, or ask me a question and I will show you around in ten minutes. If it is not for you, that is the end of it. No follow-up calls and no weekly “just checking in” emails.

P.S. I found your business through Companies House and other public directories, not a bought list. If you would rather not hear from me, reply and say so and I will remove you straight away. And if you know another gardener or landscaper drowning in paperwork, feel free to send them this page.